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TacticalVC · Value Creation Playbook

Product Mix Shift — Revenue Growth | TacticalVC

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Product Mix Shift

1.3.1

Grow high-margin product share, sunset low-margin legacy products.

Case Studies(9)

All Organic Inorganic Both

Product Mix ShiftInorganic

NTT Data

NTT Data — Global Consolidation Creating a $30 Billion IT Services Powerhouse

- **Combined revenue**: The merged entity created an IT services company with...

IT Services & ConsultingGICS 4510Large Enterprise

Product Mix ShiftOrganic

Atos

Atos — Pivoting from Traditional IT Services to Cybersecurity and Decarbonization

- **Eviden revenue and margin**: The Eviden-designated businesses generated €...

IT Services & ConsultingGICS 4510Large Enterprise

Product Mix ShiftOrganic + Inorganic

KBR

KBR — Product Mix Shift from Engineering to Government Services

- **Revenue growth**: Total revenue grew from $4

IT Services & ConsultingGICS 2020Large Enterprise

Product Mix ShiftOrganic

Intertek Group

Intertek Group — Product Mix Shift Through Total Quality Assurance Strategy

- **Revenue growth:** Total revenue grew from GBP 2,801 million (FY2018) to G...

Testing, Inspection & CertificationGICS 2020Large Enterprise

Revenue Model ShiftOrganic

Shopify Inc.

Shopify — Revenue Model Shift: From Subscription SaaS to Commerce Platform

Revenue grew from $1

Enterprise SaaSGICS 4510Large Enterprise

Product Mix Shift

The Brink's Company

Brink's Company — Product Mix Shift to Digital and Recurring Revenue Services

- **Revenue growth**: Total revenue grew from approximately $4

Security ServicesGICS 2020Large Enterprise

Product Mix Shift

Loomis AB

Loomis AB — Margin Expansion Through Cash Management Automation and Service Bundling

- **Record revenue**: Full-year 2024 revenue reached SEK 30

Security ServicesGICS 2020Large Enterprise

Product Mix Shift

Huron Consulting Group

Huron Consulting Group — Revenue Mix Shift to Digital and Managed Services

- **Record revenue**: FY2024 revenues before reimbursable expenses reached a ...

Professional & Advisory ServicesGICS 2020Enterprise

Product Mix ShiftOrganic

Fujitsu

Fujitsu — Uvance Product Mix Shift from Legacy IT to Cross-Industry Digital Solutions

Fujitsu Uvance demonstrated strong revenue growth from its ¥200 billion basel...

IT Services & ConsultingGICS 4510Large Enterprise