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TacticalVC · Value Creation Playbook

Product Mix Shift — Revenue Growth | TacticalVC

Home/Revenue Growth/Revenue Mix/Product Mix Shift

Product Mix Shift

1.3.1

Grow high-margin product share, sunset low-margin legacy products.

Case Studies(1)

All Organic Inorganic Both

Product Mix ShiftOrganic + Inorganic

KBR

KBR — Product Mix Shift from Engineering to Government Services

- **Revenue growth**: Total revenue grew from $4

IT Services & ConsultingGICS 2020Large Enterprise