Security Services
4 published case studies
Security services companies protect people, property, and assets through manned guarding, electronic surveillance, alarm monitoring, access control, and cybersecurity. The industry spans physical security guards posted at office buildings, retail stores, and events to sophisticated monitoring operations centers running 24/7 surveillance. Major players include Securitas, Allied Universal (owned by SOS International), Garda World, G4S (acquired by Allied Universal), and Brink's (cash logistics/security).
Security services economics blend labor-intensive guarding with technology-driven monitoring:
Manned guarding (Securitas, Allied Universal, regional firms): Deploy security officers to client sites. Compete on reliability, compliance, and geographic coverage. Low margins (5–8% EBITDA) but massive scale — Allied Universal employs over 800,000 people. Revenue per employee $30K–$50K.
Technology and monitoring (Securitas Technology, Alarm.com, Verkada): Install and monitor electronic security systems — cameras, access control, intrusion detection, fire alarms. Higher margins (15–25% EBITDA) with recurring monthly monitoring revenue. Asset-intensive upfront but scalable.
Hybrid / integrated security (Securitas, Prosegur): Combine manned guarding with technology solutions under one contract. The strategic direction for most large players — use technology to reduce guard headcount while maintaining or improving security outcomes. Margins improve as the technology share of revenue grows.
Securitas grew sales 46% to SEK 157B over three years by shifting technology and solutions from 22% to 32% of revenue.
Bundling Physical Security with Technology and Remote Monitoring
| Metric | Benchmark Range | Top Quartile |
|---|---|---|
| EBITDA margin (guarding) | 4–8% | 9–11% |
| EBITDA margin (technology) | 15–22% | 23–28% |
| Guard attrition (annual) | 50–100% | <40% |
| Contract retention rate | 85–90% | 92%+ |
| Technology revenue as % of total | 10–25% | 35%+ |
Security services is defined by the technology substitution opportunity more than any other sub-industry. In most business services, technology augments labor; in security, it directly replaces it. A $5M manned guarding contract with 8% margin becomes a $3M hybrid contract with 20% margin — lower revenue but higher absolute profit and dramatically better capital efficiency. This makes revenue mix shift (from guarding to technology) the highest-impact lever, even though it superficially appears to shrink the top line. The other distinctive lever is attrition reduction: with turnover rates of 50–100%, even incremental improvements in guard retention generate outsized savings. Securitas has invested heavily in training, career pathing, and wage optimization to reduce its attrition rate, citing a direct link between lower turnover and higher contract renewal rates.
Securitas grew sales per employee 37% over five years by shifting technology and solutions to 32% of total revenue.
Digital Transformation Driving 37% Sales Productivity Improvement
Brink's grew revenue 19% to a record $5.01B by shifting AMS and digital recurring services to 25% of revenue.
Product Mix Shift to Digital and Recurring Revenue Services
Loomis reached its 12% EBITA margin target and grew revenue 6.6% organically in 2024 by automating cash management.
Margin Expansion Through Cash Management Automation and Service Bundling