Fujitsu

Fujitsu Limited, Japan's largest IT services company, reported consolidated revenue of ¥3.7 trillion for FY2022 (ended March 2023) with a record operating profit margin of 9.0%. Despite this profitability milestone, Fujitsu faced a structural challenge: its revenue was heavily weighted toward legacy IT infrastructure, systems integration, and hardware — businesses with declining growth trajectories. The company's approximately 124,000 employees primarily served the Japanese domestic market through traditional IT outsourcing and hardware sales. Competitors like Accenture and NTT Data were pulling ahead in higher-value consulting and digital transformation services. Fujitsu needed to shift its revenue mix toward higher-margin, higher-growth digital solutions to sustain long-term competitiveness.

In April 2022, Fujitsu launched Fujitsu Uvance — a portfolio of cross-industry digital solutions organized around seven Key Focus Areas: Sustainable Manufacturing, Consumer Experience, Healthy Living, Trusted Society, Digital Shifts, Business Applications, and Hybrid IT. The transformation involved several concrete steps:

• Dedicated organizational unit: Established a standalone Uvance business unit to develop and sell repeatable, packaged digital solutions rather than custom one-off systems integration projects.
• Rapid offering expansion: Scaled from initial launch offerings to 20 offerings covering all seven Key Focus Areas by April 2023, then to 35+ offerings by mid-FY2023. Each offering packaged Fujitsu's technology capabilities into scalable solutions.
• Consulting capability build: Expanded personnel with consulting skills from approximately 2,000 at the end of FY2022 toward a target of 10,000, shifting the engagement model from systems integrator to consulting-led.
• Business segment reorganization: In FY2023, separated the previous Technology Solutions segment into Service Solutions (encompassing Uvance and traditional services) and Hardware Solutions, creating clearer accountability and visibility for the services transformation.
• Internal reference deployment: Built a company-wide data utilization platform on AWS for its 124,000 employees, creating a credible internal proof point for its digital transformation offerings.