Shift spend to high-ROI channels, reduce CPL through content and SEO.
Infosys grew large deal TCV 86% to $17.7B in FY2024 by industrializing its enterprise deal pursuit model.
From Ad-Hoc Pursuits to $17.7B in Annual Large Deal TCV: What Industrializing the Process Delivered
TCS grew revenue 37% to $27.9B in FY2023 by scaling hyperscaler partnerships to an all-time high $42.7B deal backlog.
37% Revenue Growth and a $42.7B TCV Record: The Hyperscaler Partnership Strategy Behind India's Largest IT Firm