Marketing Efficiency

2.2.2

Shift spend to high-ROI channels, reduce CPL through content and SEO.

Case Studies(2)

Infosys — Industrialized Large Deal Pursuit Model Reducing Cost Per Acquisition

- **Record large deal wins**: Infosys achieved highest-ever large and mega de...

TCS — Hyperscaler Co-Marketing Partnerships Reducing Customer Acquisition Cost

- **Revenue growth**: TCS revenue grew from $22