Marketing Efficiency

2.2.2

Shift spend to high-ROI channels, reduce CPL through content and SEO.

Case Studies(3)

Infosys — Industrialized Large Deal Pursuit Model Reducing Cost Per Acquisition

- **Record large deal wins**: Infosys achieved highest-ever large and mega de...

TCS — Hyperscaler Co-Marketing Partnerships Reducing Customer Acquisition Cost

- **Revenue growth**: TCS revenue grew from $22

HCL Technologies — Mode 1-2-3 Strategy Reducing Go-to-Market Cost Through Partner Channels

- **Revenue growth**: HCL Technologies revenue grew from $10