TacticalVC

Tactical, quantified case studies of how companies create value through revenue growth, cost reduction, and process improvement.

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TacticalVC · Value Creation Playbook

Customer Mix Shift — Revenue Growth | TacticalVC

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Customer Mix Shift

1.3.2

Move upmarket to higher-LTV customers, diversify customer base.

Case Studies(1)

All Organic Inorganic Both

Customer Mix ShiftOrganic + Inorganic

Kforce Inc.

Kforce Inc. — Moving Upmarket to Enterprise Technology Staffing

- **Revenue growth**: Total revenue from continuing operations grew from appr...

Staffing & RecruitmentGICS 2020Mid-Market