Securitas — Bundling Physical Security with Technology and Remote Monitoring
Securitas, a Large Enterprise Security Services company, achieved measurable value creation through Packaging and Bundling. - **Revenue growth**: Total Group sales grew from SEK 107.
| Company | Securitas |
| Industry | Security Services |
| Company Size | Large Enterprise |
| Primary Lever | Packaging and Bundling |
| Key Result | - **Revenue growth**: Total Group sales grew from SEK 107 |
Securitas is the world's largest security services company. Through 2020, the company generated SEK 107.6 billion (~$12.7B) in annual revenue, with guarding — traditional manned security officers placed at client sites on hourly or shift-based contracts — representing approximately 78% of Group sales. Security solutions and electronic security (cameras, access control, alarm monitoring) represented 22% of Group sales in 2020, per the Securitas 2020 Full Year Report. Manned guarding carried operating margins of approximately 4-5%, faced intense price competition as clients treated guards as interchangeable commodities, and was structurally exposed to labor cost inflation. The technology and electronic security segment grew faster but was sold largely as a standalone line of business, separate from the core guarding operations, limiting the company's ability to offer integrated bundled solutions at scale.
Starting in 2021, Securitas launched a systematic transformation to shift from a commodity labor model to an integrated security platform — combining guarding, electronic security, and remote operations under unified client contracts:
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