Aon's two TacticalVC cases document value creation on both the cost and revenue sides of a professional services platform simultaneously. The Aon Business Services case shows the cost lever: consolidating support functions into a shared services center while growing total revenue 21% to $13.4B — operational leverage without service quality sacrifice. The analytics rate optimization case shows the revenue lever: using proprietary risk data to price consulting engagements more precisely, growing revenue 7.2% through rate rather than volume. Together they document a firm improving margin through supply-side efficiency and pricing precision at the same time.
Aon grew revenue 21% to $13.4B with 7% organic growth by consolidating support functions into Aon Business Services.
Operational Consolidation Through Aon Business Services
Aon grew revenue 7.2% to $13.4B in 2023 by using analytics to optimize risk consulting rates per client.
Analytics-Driven Rate Optimization in Risk Consulting